First signs

Yeah, actually our teacher, Joel, gave us this as a homework. We had to write a short scene with lots of adjectives and so on.
At that moment I was thinking of my prospective Croatian holiday with my family and boyfriend and that`s why I wrote this below. But at that moment I didn`t know that my boyfriend can`t come with us because there isn`t enough place for one more person. But here is the scene:

"They are staring at the sea, which is as glittering, because of the rising sun, as his almond-shaped diamond eyes. He looks at her softly, his face warms up the chilling purplish red dawn. They can speak without words, even a small smile is enough to show their eternal love. They are breathing the fresh mediterraenan air as if they were breathing their first breath in this very moment.
They are holding each others` hands tightly as though they never want to release them. They are sitting close with the mysterious shadow of the silence, but a good silence, called happiness. It is crystal clear that they belong to each other like a pair of shoes: existence without the other can`t be imagined. He is smiling happily, breathing her sweet perfume and all he wants to do is to stop time to be with the girl he loves more than anything in this colorful world."

The beginning of a story

It was an enormous shopping mall. The warm feeling of Christmas was present in the air. The noisy chatter of school children could be heard from a distance like the sound of victorious soldiers returning from war. It was snowing crazily outside and lots of people were at the mall to pick up lovely presents for their loved ones. The mall attendants were dressed in funny looking Santa Claus costumes and a group of people were singing a cheerless Christmas carol, their voices like a choir of birds singing on a sunny morning.

CLINT EASTWOOD

- BIOGRAFY

Claint Eastwood was born on 31 May 1930, in San Francisco. He is an american film director, actor, producer, compositor and politician. Eastwood has fathered at least seven children by five diferent women and because of this, he has benn described as a 'serial womanizer'.

Despite appearing to smoke in many of his films, Eastwood is a life-long non-smoker, he has been concious of his health and fotness since he was teenager. However, on 21 July 1970 his father died unexpectly of a heat attack at the age of 64.

Eastwood is an audiophile and has had a strong passion for music all his life. He particularly favours jazz and country and western music and is a pianist and conposer. Jazz has played an important role in Eastwood's life from a young age even he has he own Warner Bros Records dristributed imprint Malpaso Records.

- HIS CAREER

He started his career as film actor working in a spaguetti western film. Some films he has worked are Unforgiven, The Good, The Bad and The Ugly and For a few dollar more. After work in several films he decided create his own company called 'Malpaso Productions'. Since he created his own company he has been working as film director and producer doing films such as Million Dollar Baby, Gran Torino or Hereafter.

Eastwood has recibed some awards for his films. The most important award was The Academy Award for The Million Dollar Baby and Unforgiven.

IKER CASILLAS' LIFE

He was born on 20 May in 1981 in Mostoles (Madrid). His father is a civil servant and his mother is a hairdresser.

When he was a child he lived for 4 years in Basque Country, but he is from Madrid.

He has one brother younger than him, called Unai.

He started playing in Real Madrid when he was 8 years old as a goalkeeper.

He debuted in 1998 in “San Mames” (Spanish stadium). In 2002, he played the World Cup in Japan because Cañizares broke his leg. Casillas was 21 years old, he was a baby, but he showed that he will be the bestn in the future.

He won 2 UEFA's cup, 4 Leagues,... and 14 Individuals awards.

At the moment he is the captain of R.Madrid and Spanish team. He won European Cup in 2008 and he won the World Cup last year in South Africa.

At the momenthe lives with Sara Carbonero, a Spanish journalist.

Iker Casillas has two NGO in Africa, he helps poor girls and little children.

He is the best goalkeeper in the world and his heart is very big and good.

One of his dreams is finishing his carreer in his team.

Muhammad Ali

Casius Marcelus Clay was born in 1942 in Kentuky.
He was a famous boxer, he won three World hevyweigh champion and he won the Gold Medal light heavyweigh in 1960 in the Olympics Games in Rome.
He changed his real name after join the nation of islam in 1975. He refused to be conscripted into U.S. army based on his religious beliefs and oposition to Vietnam war.
He was arrested and founded guilty on draft evasion charges,his box licensed was suspend, and he was four years without fighting.

Gregor Mendel

Gregor Johann Mendel was an Austrian Augustinian friar and scientist, who gained posthumous fame as the fonder of the new science of genetics for his study of the inheritance of certain traits in pea plants.

He was born 20^th of July of 1822 into an ethnic German family in Heizendorf bei Odrao, now Czech Republic. He had two sisters, one older and other younger than him.

During his childhood, Mendel worked as a gardener, studied beekeeping, and as a young man attended Gymnasium in Opava. Later, from 1840 to 1843, he studied philosophy and physics. In 1843 Mendel began his training as a priest and entered the Augustinian Abbey of St. Thomas in Brno.

Gregor Mendel is known as the father of modern genetics. He studied variation in plants and he conducted his study in the monastery's garden. Between 1856 and 1863 Mendel cultivated and tested some 29,000 pea plants. After Mendel completed his work with peas, he turned to experimenting with honeybees, in order to extend his work to animals. He also described novel plant species.

At first Mendel's work was rejected, and it was not widely accepted until he died, in the early twentieth century. In the 1930s and 1940s the modern synthesis combined Mendelian genetics with Darwin's theory of natural selection.

Mendel died on 6^th of January of 1884 from chronic nephritis.

If Mendel were alive, today it would be his 189^th birthday, as you can see on Google.

Social Media as a Marketing Tool

Have you ever joked, had fun or expressed your ideas and thoughts on the web? You probably think that social networking sites such as facebook, twitter and youtube are spaces where you can join a group, or criticise brands or politics freely. Nevertheless, this is far from the reality. More and more companies use social networking as a marketing tool.

Facebook alone has over 500 million registered users spending on average 700 billion minutes a month viewing this site. In addition, consumers frequenting social networking sites and consuming or contributing to this media, are growing up. With stats like this, marketers couldn't ignore this trend and miss out on an important communication media.

Furthermore, social media marketing has very positive benefits:

• they are relatively inexpensive

• they don't need additional staff

• they are accessible to enable anyone (even private individuals) to publish or access information

However, marketers cleverly execute this kind of marketing because, while we are resistant to marketing in general, we are even more resistant to direct or overt marketing through social media platforms. This is the main reason why nowadays, marketers present themselves as social authorities with credibility. A marketer knows that we will not be receptive to a marketing message in and of itself.

In 2008, a survey reported that the majority (58%) of the respondents most trusted companies or product information coming from "people like me" while in 2010, the majority (64%)switched to preferring their information from industry experts and academics. Why this changing?

In the past, marketers used social media badly. They were asking their employees to take part in a forum, a group or a facebook page to avoid a negative image. The problem was that the employees were hiding the fact that they were working for the brand they were defending.

Once this strategy was discovered, companies started to work to be seen as social authorities with credibility.

What next?

All things considered, companies monitor social as well as traditional media to supply protection to their brand while lots of “social media gurus” like to talk about how social media is all about “joining the conversation” and “listening to the customers.” Social media is just another marketing tool which has the same value as other marketing tools.